Nutramax Laboratories

About Nutramax
Since 1992, Nutramax Laboratories has been developing products for people and their pets. They research, develop, and manufacture high quality products to support animal health and consumer (people) health. The Nutramax Family of Companies has become an industry leader in setting and adhering to high standards in manufacturing and quality control.


                               
The Challenge

Nutramax Laboratories have been relying on traditional marketing methods such as television advertisements, direct mail campaigns, and salesperson interactions to reach their customers. Additionally, they have been utilizing basic email marketing techniques.  The company aims to enhance brand recognition, foster greater customer engagement, and expand its target audience.

The Solution
The company combined traditional marketing methods with digital techniques to significantly boost its reach and impact online. Milton White spearheaded the highly successful digital marketing initiative for Nutramax Laboratories. Under his leadership, the company effectively utilized various digital platforms to engage with their target audience, increase brand awareness, and drive meaningful results. His innovative ideas and meticulous execution played a pivotal role in positioning Nutramax Laboratories as a leader in the industry.

Here are a few digital marketing strategies and tactics that Nutramax Laboratories used: