Theragenics

About Theragenics
Theragenics was founded in 1981 and quickly became a global leader in the manufacture of radioactive brachytherapy seeds for the treatment of localized prostate cancer. We began diversifying operations in 2005 by acquiring CP Medical, Inc., and have continued to expand with the acquisitions of Galt Medical Corp., NeedleTech Products, Inc., Concert Medical, and Arrotek.

                               
The Challenge
Elevate Theragenics brand's digital presence!  Theragenics’ struggled to stand out and attract customers online. Traditional marketing methods were no longer enough to keep up with the ever-evolving digital landscape. The company was missing out on valuable opportunities to grow, engage with customers, and increase revenue.
 

The Solution
Milton White, a digital marketing expert, transformed Theragenics’ online presence. Spearheading successful digital campaigns at Theragenics, Milton skyrocketed the company's online presence and attracted more potential customers.

Milton’s digital marketing strategy focused on nine key initiatives that was result-driven:

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• Website planning & strategies

• Landing pages design and development

• E-commerce optimization

• User experience (UX)

• SEO (Search Engine Optimization)

• Customer journeys

• Analytic setup and reporting

• Hosting & domain name management

• Email marketing management

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Results
Website Views increase 43%
Website engagements Increase 18%
Website - Traffic (Organic search) Increase 747%